Yesterday, our Founder and CEO Sirly W. Nasir took the stage at the Mastermind Panel of Manager Fest 2025, themed ‘PR Crisis: Cancelled in a Day, What Happens After the Apology.’
She started by highlighting that in today’s digital era, where reputations can be crushed within seconds, in both corporate and personal crises—what happens before the apology is what truly matters. That’s why we need to be careful as every word and action carries consequences, and reputation management begins long before any public statement is made.
In her talk, she stressed the difference between an issue and a crisis—emphasizing the importance of not acting too prematurely, but also, never downplaying early signals that could lead to reputational damage. Often, people underestimate the severity of an issue until it’s too late. Proactive communication and strategic PR are key to identifying early signs of trouble and preventing issues from escalating.
She also made a strong case for the importance of issue and crisis management in public companies, where the consequences aren’t just reputational—they directly affect share performance, investor sentiment, and public trust.
When speaking about highly regulated industries like capital markets, she emphasized that issue and crisis management goes beyond reactive measures. It requires a collective effort from all stakeholders to maintain market sentiment and safeguard overall conduciveness. This includes educating retail investors, shaping the right narratives, and deploying thoughtful PR strategies to build clarity, trust, and long-term confidence in the market.
At SWN PR & Advisory, we advise clients to treat their companies as if they were public, encouraging good corporate governance, risk mitigation, and communication discipline. When you know the public and market are watching, you do PR differently—with precision and purpose.
Thank you Minutes of Manager for having us.
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