Agate, founded in 2009, is a leading game developer in Indonesia with a global reputation. With a portfolio of over 300 games, Agate has made its mark on the international gaming industry through successful titles such as “Celestia: Chain of Fate,” “Valthirian Arc,” and the highly anticipated upcoming release “Blades of Mirage”, “Akarmaut: Rootmare”, and many more. In addition to its consumer game development, Agate runs a thriving B2B business, offering game development services to corporate clients worldwide. The company is currently expanding globally, establishing business units in countries like US, Canada, Germany, South Korea, and Japan.
Despite its rapid growth and success in game development, Agate faces challenges in scaling its business to a larger global level. The growing Indonesian gaming market offers significant opportunities, but also demands substantial investments in talent development, capacity building, and the ability to pursue strategic acquisitions and industry consolidation. Additionally, Agate needs to enhance its local game publishing capabilities to capitalize on the new gaming market regulations in Indonesia. External funding is essential to support Agate’s long-term expansion and growth strategy.
A strategic approach and movement is demanded for Agate to overcome the pain points and achieve their business goals.
Strategic PR & Communications, PR for Fundraising, Thought Leadership, Media Outreach, Issue Management, Stakeholders Management
SWN PR’s primary objective is is to build awareness and understanding among investors that Agate is at a pivotal point in its industry evolution, with significant growth potential both domestically and globally. We aim to highlight how the funds we are raising will enable Agate to strengthen its B2B business, develop new products, and kickstart game publishing initiatives in the Indonesian market, supported by new government regulations. We seek to attract strategic investors who can provide not only capital but also industry expertise and valuable networks to support Agate’s long-term growth.
As SWN PR understands Agate’s position in the gaming industry, we identified key challenges in their fundraising journey, including the need to build investor confidence, differentiate themselves from global competitors, and secure partnerships that go beyond financial backing. Through a targeted PR approach, we crafted a compelling narrative that highlighted Agate’s role in shaping Indonesia’s gaming ecosystem and their strategic shift towards B2B expansion and game publishing. By focusing on Agate’s growth potential, government support for the local gaming industry, and their innovative development capabilities, we positioned Agate as an attractive investment opportunity.
Our communication strategy leveraged Agate’s strong market projections and upcoming regulatory changes in Indonesia’s gaming sector. This story was then transformed into high-impact media pitches, resulting in broad media exposure across top business, gaming, and tech outlets. This included coverage in publications such as Kompas, Tech in Asia, CNBC Indonesia and key gaming industry platforms, which elevated Agate’s visibility among investors and stakeholders globally.
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